How to reduce Time To Value ?
To reduce your Time To Value and improve your retention rate, there’s a solution: find out how quickly your customers recognize the added value of your offer.
How to come up with your differentiation strategy?
With more than a million new businesses set up in France in 2022, differentiation is no longer an option. It’s an obligation.
Understand your customer with the Job-to-be-done framework
Customers don’t buy a product or service. They “recruit” it to solve a problem or accomplish a mission. This is the Job-to-be-done principle.
Product-Led Growth, or how to create a product that sells itself
Companies with a Product Led Growth strategy are twice as likely to grow faster than companies with a Sales Led strategy (source: OpenView). And even more so when they offer a freemium plan.
North Star Metric : to serve your growth
From conversion rates to sales figures, there are dozens of KPIs to measure the success and profitability of your business. But to grow over the long term, you need a North Star Metric.
Pricing : SaaS could learn from media
4 out of 5 of the growth activation models in SaaS can derive from what digital medias have been doing for a long time