To reduce your Time To Value and improve your retention rate, there’s a solution: find out how quickly your customers recognize the added value of your offer.
With more than a million new businesses set up in France in 2022, differentiation is no longer an option. It’s an obligation.
Customers don’t buy a product or service. They “recruit” it to solve a problem or accomplish a mission. This is the Job-to-be-done principle.
Companies with a Product Led Growth strategy are twice as likely to grow faster than companies with a Sales Led strategy (source: OpenView). And even more so when they offer a freemium plan.
From conversion rates to sales figures, there are dozens of KPIs to measure the success and profitability of your business. But to grow over the long term, you need a North Star Metric.
4 out of 5 of the growth activation models in SaaS can derive from what digital medias have been doing for a long time