If the path of entrepreneurs is full of obstacles, the path of women entrepreneurs is even more difficult. And mentoring them is not enough.
The ones who talk best about why they chose your product or service? The ones who took the plunge. You need customer interviews.
To build a solid brand is to start creating a difficult to copy differentiation.
Some starters for your branding.
Some best practices to build your pricing model, the growth strategy and the packaging of your pricing, complete with price evolution pointers – for SaaS.
I’ve always enjoyed Simon Sinek’s videos, and I really enjoyed his “Start with Why” opus. A book review I hope will prompt you to read it for yourself !
A #MustRead to better understand how our biases impact our view of the world