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How to find your positioning (the April Dunford way)
Simply put, positioning is the way in which your product is identified as the best for solving a problem that is of great importance to a well-defined set of customers.
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How to reduce Time To Value ?
To reduce your Time To Value and improve your retention rate, there’s a solution: find out how quickly…
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How to come up with your differentiation strategy?
With more than a million new businesses set up in France in 2022, differentiation is no longer an…
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Understand your customer with the Job-to-be-done framework
Customers don’t buy a product or service. They “recruit” it to solve a problem or accomplish a mission.…
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Product-Led Growth, or how to create a product that sells itself
Companies with a Product Led Growth strategy are twice as likely to grow faster than companies with a…
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North Star Metric : to serve your growth
From conversion rates to sales figures, there are dozens of KPIs to measure the success and profitability of…
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Pricing : SaaS could learn from media
4 out of 5 of the growth activation models in SaaS can derive from what digital medias have…
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Customer interviews : a guide
The third step of the customer discovery method is interviewing them. Some tips to get the most out…
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Women need more than mentoring
If the path of entrepreneurs is full of obstacles, the path of women entrepreneurs is even more difficult.…
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How to do a customer interview
The ones who talk best about why they chose your product or service? The ones who took the…
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How to build a brand
To build a solid brand is to start creating a difficult to copy differentiation. Some starters for your…
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Saas Pricing
Some best practices to build your pricing model, the growth strategy and the packaging of your pricing, complete…
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Start with Why, an absolute Must Read for every entrepreneur
I’ve always enjoyed Simon Sinek’s videos, and I really enjoyed his “Start with Why” opus. A book review…
