Press corner
Thanks to the media which invited me
108 Milliards, March 5, 2026
Why do French Tech leaders tend to hire people in their own image? Why do we think we’re being clear when no one understands us?
Silicon Carne, February 2026
Looking back at the 2026 World Economic Forum in Davos, where Big Tech CEOs made explosive statements. What did they tell us about the future of AI, jobs, and our civilization?
France 2, January 27, 2026
Farmers’ faces on products: a marketing strategy that works?
Silicon Carne, January 2026
My predictions for 2026.
Work in Progress, January 2, 2026
How I filter, sort, select, and turn information into business decisions.
Open Startup, November 25, 2025
AI, dark social and lean companies – the trends to watch.
TF1 Evening News, October 26, 2025
The rise of sweet food chains.
Autrement, September 25, 2025
6 concrete tools to help you get better organised, save time, create content more efficiently, and optimise your professional life.
Réussir en Affaires, September 15, 2025
An unfiltered conversation on the loneliness of leadership, the (often misunderstood) role of trend-watching, what a real strategy looks like, and the importance of self-knowledge for lasting success.
TF1 Lunchtime News, September 1, 2025
Price guarantees: the new retail tactic to bring customers back.
Unblocked, August 2025
Exploring the invisible blockers that hold leaders back, even when everything looks successful from the outside.
The Impacters, July 7, 2025
40% of impact-driven leaders are struggling with mental health. My ROI: helping CEOs sleep at night.
AI MY JOB, June 30, 2025
Why AI is useless if you don’t know how to use it – and the risk of abandoning critical thinking and becoming dependent on tools without understanding what they produce.
Je ne perds jamais, May 2, 2025
A rich conversation on entrepreneurship, the importance of networks, managing hypergrowth, and navigating successfully between employment and entrepreneurship.
TF1 Evening News, April 4, 2025
GIFI vs Action: the illusion of the missing cushion.
Silicon Carne, January 2025
The TikTok joint venture in the US.
My Marketing Podcast, November 19, 2024
Do you sense certain trends emerging but can’t quite pin them down? Find out how to exploit weak signals to stay one step ahead.
Silicon Carne, September 23, 2025
Team Founder Mode or Team Manager Mode?
Marketing B2B, June 20, 2024
Attract more clients with Dark Social.
Placeco, June 20, 2024
French Tech: reading the warning signs to avoid the storm.
Leader Advocacy, May 14, 2024
My take on online thought leadership, the evolution of social media, the explosion of Dark Social, and the impact of employee and leader advocacy for businesses.
BE A BOSS, April 8, 2024
Boss Minute: Is the unicorn hiding the freelance forest?
BE A BOSS, March 11, 2024
Business owner? No – startup founder!
TF1 Evening News, March 1, 2024
Empty shelves and lost orders at GIFI – what’s going on?
BE A BOSS, February 13, 2024
The love between co-founders lasts 3 years.
TechLipstick, January 19, 2024
Want to understand how a board works and get the best advice on building one? We cover it in the first part of this special episode.
TF1 Evening News, January 7, 2024
The strategy behind fixed-price retail chains.
TF1 Evening News, December 10, 2023
How do toy discounters manage to offer such low prices?
DigitEco, November 29, 2023
Reconciling digital and the environment – but how do you actually measure your digital footprint?
TechSources, November 2023
All my research sources, and every behind-the-scenes secret of my newsletter Le Comment Du Pourquoi.
DigitEco, October 18, 2023
How to better raise awareness, rally support, and equip businesses in Nouvelle-Aquitaine around the challenges of cybersecurity.
Go Digital Skills Programme, October 10, 2023
“Digital Marketing: Navigating the digital world – From why to how?”, the second webinar designed for Tourism SMEs ready to master digital marketing.
Agorapulse Grand Debate, September 7, 2023
Sales vs Marketing: which department holds the key to a successful Go-To-Market strategy?
La Tribune Bordeaux, August 28, 2023
From easy money to money that’s too expensive: alternatives to fundraising.
TF1 Evening News, August 22, 2023
National brands losing ground to store brands – a lasting shift or a passing trend?
TF1 Evening News, July 18, 2023
Brand partnerships around the Barbie film – a windfall for the film, or for the brands?
Skeelz, July 6, 2023
What decision-making biases emerge in leaders and managers during phases of hypergrowth? How do you limit the shortcuts our brains take to avoid poor hiring and management decisions when decision volume multiplies and the fog of war thickens?
TF1 Evening News, June 29, 2023
The secrets of Booking.com.
DigitEco, June 22, 2023
On the agenda: e-health and construction.
IMF, June 13, 2023
All your attribution models are wrong – and it’s because of Dark Social. Exploring the challenges of Dark Social attribution and how marketers can overcome them.
TF1 Evening News, May 18, 2023
The renewed French appetite for aperitif snacks.
DigitEco, March 9, 2023
On the agenda: generative AI and a CES 2023 recap.
TF1 Evening News, February 2, 2023
Why are Kookaï, Pimkie, and French fashion in general struggling right now?
Les Echos Entrepreneurs, January 31, 2023
On my role as an independent board member – a position very close to that of a Sparring Partner.
Agorapulse Webinar, January 24, 2023
5x cheaper than acquisition, retention is the secret weapon for brands in 2023’s economic climate. Straight to the point with the winning techniques.
Mini-series “Staying on top of trends”
A five-episode mini-series on how to organise your trend-watching, hosted by Flavie Prévot.
Leaders Ranking 2023
Thank you Referral Squad for including me among the 22 opinion leaders to follow in 2022!
TF1 Lunchtime News, January 22, 2023
On the sometimes dubious packaging practices that mislead consumers about product origins, particularly Italian products.
TF1 Evening News, January 3, 2023
On the likely causes of the judicial liquidation of Place du Marché (formerly Toupargel).
TF1 Evening News, December 28, 2022
Analysis of the real – or not so real – deals between Christmas and New Year.
Digit’Eco, November 29, 2022
My segment on the Digit’Eco WebTV show, dedicated to digital sobriety.
TF1 Evening News, November 22, 2022
On the tactics used by DIY chains offering services to draw in more customers.
TF1 Evening News, November 13, 2022
Analysis of how supermarkets are using artificial intelligence.
TF1 Lunchtime News, November 9, 2022
On the benefits of store brands, increasingly favoured by large retailers.
TF1 Evening News, October 28, 2022
On the potential pitfalls of subscription models for consumers.
TF1 Evening News, September 16, 2022
On the rise of paid returns in e-commerce.
DigitEco, August 31, 2022
What about EdTech?
TF1 Evening News, August 13, 2022
On motorway service station pricing.
DigitEco, June 15, 2022
The pilot episode, with a focus on digital democracy.
Riches in the niches
My conversation with Axel Kaletka, host of Le Café du Market’, on finding your Minimum Viable Audience.
VivaTech 2022 special edition
A four-way conversation on Le Digital Pour Tous, featured by Influencia.
Free Trial, Freemium, Paid Trial – which pricing model, and for whom?
My conversation with Caroline Mignaux, host of Marketing Square, on SaaS growth activation through pricing.
Good news! Raising funds just got a lot harder
The current landscape, why that’s good news, and what startups need to do to survive 2022 (published in La Tribune).
What does truly listening to your customers change?
A conversation with PPC, host of Le Digital Pour Tous, on customer discovery interviews.
Pricing 101
Among the 4 Ps of marketing (Product, Price, Place and Promotion), Pricing is often the haziest for founders and executives. A piece revisiting the right questions to ask (published in Le Journal du Net).
The method for successful B2B customer interviews
A conversation with Eric Seclet, host of SaaS Club, on uncovering customer motivations and blockers.
How do you build your SaaS brand?
An interview on SaaS Club covering the stages of brand building: mission, values, tone of voice, archetypes…
5 marketing must-haves for your business
A five-episode mini-series on Le Board covering marketing fundamentals, from Minimum Viable Market to Pricing, via positioning, brand, and Jobs-to-be-done.
SaaS Pricing – How to set your price and package your offers?
Best practices around pricing – model, growth activation, offer packaging, Big Mac theory…
3 misconceptions about mentoring
Debunking a few common – and false – assumptions about mentorship (published on Be A Boss).
What does having a Business Sparring Partner change for leaders?
Explaining what I do as a Sparring Partner and what it brings to the founders and executives I work with.
A few marketing lessons from Qui Veut Être Mon Associé
3 marketing takeaways from watching the M6 show (published on eMarketing).
Science is nothing without art
Cutting through the recent pointless debate around marketing to refocus on what matters most: the customer (published in Stratégies).
“Work-life balance & productivity: how do you find your own magic formula?”
A roundtable for founders and executives with Jean de La Rochebrochard and Jérémy Coron on taking back control of your time and your calendar.
The disintegration of work
A Silicon Carne conversation on the Great Resignation, creators, solopreneurs, and the possible end of the traditional employment contract.
Interview with Seth Godin, June 2021
Seth Godin on digital marketing trends, with a focus on inbound marketing, leadership, and the true meaning of marketing.
