The only newsletter that clearly deciphers business, tech and marketing trends is here
Twitter Linkedin-in Link
Twitter Linkedin-in Link

Get clarity

to drive your business without generic slides or unrealistic injunctions

Business coaching for overwhelmed CEOs who want to get out of the fog and the ready-made methods.

FEEL

Laura was a great listener and was able to quickly identify the areas of development for my project. I was won over by her pragmatic simplicity! The term Sparring Partner has never sounded so good and I highly recommend her! 

Maud CLERICE⎜Fondatrice de MYKLINICA
Laura has led several marketing missions and has always been very responsive to the needs of the teams. Her past experiences and incredible network make her recommendations even more relevant. 

Corinne MENEGAUX⎜DG à l’Office du Tourisme et des Congrès de Paris
I asked Laura for help in getting Kairos to a point where we could frame a product launch. She helped me articulate my vision by acting as a sounding board. Very professional and efficient, in addition to being a person I appreciate very much as a human being, I recommend her to any executive at a crossroads. 

Shirley JAGLE⎜CEO de Kairos
Laura acts as a real sounding board for the challenges I have encountered. Her pragmatism is key in helping clarify and formalize the medium-long term vision and its operational implementation under constraints. I recommend her for any manager, especially in a phase of hyper growth.

Isabelle COMBAREL⎜Deputy CEO de SWEN Capital Partners
In a complicated team context, and in the middle of a reorganization project, Laura was able to give us the benefit of her strategic vision and her structuring advice was extremely valuable for the future! Her 360° vision helped us to take a step back, and I particularly appreciated the concrete and pragmatic exchanges.

Anne Gousset⎜Deputy Director General at Paris&Co
Laura has an energy and a sharp intelligence that allows her to quickly grasp the issues and deduce a strategy. She is a woman of conviction who will know how to express the strategy and convince on it. Very professional, able to intervene on an international level, reliable on her commitments.

Hugues Thiebeauld⎜Founder and CEO at eshard
Previous
Next

You don't need
a consultant

  • Do you really have to pay an expensive consultant to impose his or her vision on you?
  • To tell you what to do without taking the risks you are taking...?
  • After all, he or she knows nothing about your business...
  • You don't need slides. You don't need a hefty bill.
Let's Talk

GUIDE

CLARIFY

Need to clarify your vision? Take a step back to know where you want to go?

I help leaders and founders gain clarity by bringing my experienced perspective. I don’t impose but I act as a sounding board to help you determine your course. 

ACCELERATE

What is the best strategy for your brand? How to find the best positioning?

I help you formulate a clear and pragmatic go-to-market strategy. No slides, but very concrete actions, step by step and adapted to your vision.

CO-BUILD

How do you get your teams on board with your company’s growth? How do you choose the right skills?

I use different methods – proven but adapted to your specificities – to help you structure your teams and surround yourself with the best skills.

FIND OUT MORE
Some of the innovative companies who've worked with me
Previous
Next
Expertise and mentoring for these incubators
Previous
Next

You need a
Sparring Partner !

  • " Pragmatic "
    This is the word that comes up most often when my clients talk about me.
  • I draw on 20 years of experience as an intrapreneur (La Redoute, Orange...) to help founders take important steps in their business.
  • As a true sparring partner, I help my clients brainstorm, pivot, structure and transform their business step by step.
  • I am the "how to" person delivering the "why" - to translate your vision into action.
Let's Talk

INSPIRE

« How and Why»

the only newsletter that spots the latest tech, business and marketing news.

  • Tired of the incessant hubbub of the latest "marketing revolutions" to follow?
  • No time to read all the newsletters, articles and other tweets? I do it for you.
  • Every Monday at 7:30am, I share with my subscribers only the news that are worth reading.
  • Forget the "unread" newsletters in your inbox. In less than 2,000 words, I give you the #MustRead, organized and illustrated.

What my subscribers say

What I like: - The openness of the themes - The diversity of the subjects treated - The tone used - It is always very illustrated - So I find it very useful / interesting / rich! Bravo 🍾

Nelly
Congratulations for your newsletter. I really like it, it's complete and not too long!

Justine
I love the tone, the work behind it and the real "Skin in the game" feel. The press review is amazing.

Patrick
Really interesting, I didn't expect so much curation towards the US, it's quite nice. (...) The marketing orientation is really strong!

Lisa
I like the tone, the choice of articles and your comments; it's offbeat, fun to read!

Charlotte
I find this newsletter very interesting and rich in information on topics related to my usual reading. It is therefore an excellent complement.

Richard
It's concise, refreshing and fun to read when we're drowning in information.

Claudine
Easy to read with a good scan of the news. Great when you don't have time to read everything during the week!

Eric
It's great: it gathers a wealth of information that is not often found elsewhere, which is quite remarkable.

Isabelle
Bravo Laura for the quality and richness of your newsletter, I'm impressed, also by the time it takes you.

Christian
It is dense and sharp. Between hot news and nuggets. I continue the experience. Thanks Laura.

Natacha
I find the newsletter very complete with the possibility of digging into the subject each time on reference contents, it's great.

Elisa
Thank you very much Laura for this news intelligence. It's very interesting, it feeds me and it saves me time 🙂

Marie
For me, this newsletter is perfect; it complements Matt Navarra's newsletter which is also very complete! Thanks for this work.

Audrey
Thank you!!! The articles are always very inspiring, and feed my week.

Marion
At one point in my career I wrote a newsletter myself, I know how demanding and time consuming it is. Yours is remarkable in many ways: 1. the relevance of the topics 2. Their burning topicality 3. Your insights, however short, are accurate and enlightening

Léonor
I added a little LBK to my coffee on Monday morning ✨✨ perfect to start the week 🤩

Barbara
Thanks for these "fresh news" of Monday morning, it's always a pleasure to read you 🙂

Philippine
I find your news both dense and pleasant to read (...) I will forward it. Can't wait to read the next one!

Cécile
Previous
Next

I WANT TO BE PART OF IT!

Subscribe
Twitter Linkedin-in Link
Let's meet

© 2018- 2022 Laura Bokobza - All rights reserved