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Understand your customer with the Job-to-be-done framework
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Customers don’t buy a product or service. They “recruit” it to solve a problem or accomplish a mission. This is the Job-to-be-done principle.
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Product-Led Growth, or how to create a product that sells itself
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Companies with a Product Led Growth strategy are twice as likely to grow faster than companies with a Sales Led strategy (source: OpenView). And even more so when they offer a freemium plan.
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Pricing : SaaS could learn from media
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4 out of 5 of the growth activation models in SaaS can derive from what digital medias have been doing for a long time
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Customer interviews : a guide
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The third step of the customer discovery method is interviewing them. Some tips to get the most out of it.
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How to do a customer interview
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The ones who talk best about why they chose your product or service? The ones who took the plunge. You need customer interviews.
