How to build a brand
To build a solid brand is to start creating a difficult to copy differentiation.
Some starters for your branding.
Saas Pricing
Some best practices to build your pricing model, the growth strategy and the packaging of your pricing, complete with price evolution pointers – for SaaS.
Start with Why, an absolute Must Read for every entrepreneur
I’ve always enjoyed Simon Sinek’s videos, and I really enjoyed his “Start with Why” opus. A book review I hope will prompt you to read it for yourself !
Factfulness, or how I had everything wrong
A #MustRead to better understand how our biases impact our view of the world
“The everything store” – quite a few lessons to learn !
A review of the Everything Store, by Brad Stone
Another (good) book about managing “smart creatives”
A review of How Google works book by Eric Schmidt
A nice lesson in creative people’s management
A review of Creativity, Inc. by Ed Catmull