To build a solid brand is to start creating a difficult to copy differentiation.
Some starters for your branding.
Some best practices to build your pricing model, the growth strategy and the packaging of your pricing, complete with price evolution pointers – for SaaS.
I’ve always enjoyed Simon Sinek’s videos, and I really enjoyed his “Start with Why” opus. A book review I hope will prompt you to read it for yourself !
A #MustRead to better understand how our biases impact our view of the world
A review of the Everything Store, by Brad Stone
A review of How Google works book by Eric Schmidt
A review of Creativity, Inc. by Ed Catmull