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Guide

So, what does "Sparring Partner" mean ?

CLARIFY

Need to clarify your vision? Take a step back to know where you want to go?

I help leaders gain clarity by bringing my experienced perspective. I don’t impose but act as a sounding board to help you determine your course. 

ACCELERATE

What is the best strategy for your brand? How do you find the best positioning?

I help you formulate a clear and pragmatic go-to-market strategy. No slides, but very concrete actions, step by step and adapted to your vision

CO-BUILD

How do you get your teams on board with your company’s growth? How do you choose the right skills?

I use different methods – proven but adapted to your specificities – to help you structure your teams and surround yourself with the best skills.

Laura was a great listener and was able to quickly identify the areas of development for my project. I was won over by her pragmatic simplicity! The term Sparring Partner has never sounded so good and I highly recommend her! 

Maud CLERICE⎜Fondatrice de MYKLINICA
Laura has led several marketing missions and has always been very responsive to the needs of the teams. Her past experiences and incredible network make her recommendations even more relevant. 

Corinne MENEGAUX⎜DG à l’Office du Tourisme et des Congrès de Paris
I asked Laura for help in getting Kairos to a point where we could frame a product launch. She helped me articulate my vision by acting as a sounding board. Very professional and efficient, in addition to being a person I appreciate very much as a human being, I recommend her to any executive at a crossroads. 

Shirley JAGLE⎜CEO de Kairos
Laura acts as a real sounding board for the challenges I have encountered. Her pragmatism is key in helping to clarify and formalize the medium-long term vision and its operational implementation under constraints. I recommend her for any manager, especially in a phase of hyper growth.

Isabelle COMBAREL⎜Deputy CEO de SWEN Capital Partners
n a complicated team context, and in the middle of a reorganization project, Laura was able to give us the benefit of her strategic vision and her structuring advice was extremely valuable for the future! Her 360° vision helped us to take a step back, and I particularly appreciated the concrete and pragmatic exchanges.

Anne Gousset⎜Deputy Director General at Paris&Co
Laura has an energy and a sharp intelligence that allows her to quickly grasp the issues and deduce a strategy. She is a woman of conviction who will know how to express the strategy and convince on it. Very professional, able to intervene on an international level, reliable on her commitments.

Hugues Thiebeauld⎜Founder and CEO at eshard
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Strategy
& Business

  • Global vision, implementation and definition of strategy and objectives

  • Performance optimization and profitability improvement

  • Launching new business models / diversification studies or market or product extension

  • Business Model definition | Business Plan

  • Strategy (positioning – segmentation – definition of targets / personae)

  • Brand platform | Story-telling | Building the value proposition

  • Product & service launch (from plan to sales tools) | Go-to-Market

  • Product development (from concept to product & packaging execution)

  • Market research management (quanti-quali-online)

  • Steering of customer discovery interviews and coordination of teachings

  • Research | Concept definition | Innovation platform

  • Definition and implementation of action plans

Management
& OrganiZation

  • Organization and structuring of teams and processes

  • Business oriented = performance analysis & monitoring | resource optimization

  • Productivity and working methods

  • Management of innovative projects

  • Design Thinking and Design Sprint

  • Assistance in the management of digital projects (construction, best practices, implementation of comitology and processes, monitoring & respect of costs/scheduling)

  • General organization of the company and its services

  • Organization of a management structure & supervision

  • Anticipation, management of priorities, definition of investments

  • Setting up dashboards, forecast management, budget process

  • Financial reporting, due diligences

  • Mediation, animation of meetings

  • Evolution of the organizational chart according to the needs and skills

Support for implementation

  • 7P Marketing Plan

  • Promotional & Sales Plan | Category Management | Range Management

  • Communication plan (definition of the off-online ecosystem)

  • Event strategy and management (B2B – B2C product launches)

  • Brand content | content strategy / editorial strategy (including the implementation of related processes)

  • Social Media strategy B2B/B2C (strategy, definition of editorial line & tone, animation [RS, influencers…])

  • CRM Strategy | Loyalty program | Emailing campaign

  • E-Business strategy | User experience [UX] strategy

  • Inbound Marketing and ABM strategy

  • Design & graphic design management (control of the graphic chain, brief, follow-up)

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