Guide

So, what does "Sparring Partner" mean ?

CLARIFY

Need to clarify your vision? Take a step back to know where you want to go?

I help leaders gain clarity by bringing my experienced perspective. I don’t impose but act as a sounding board to help you determine your course. 

ACCELERATE

What is the best strategy for your brand? How do you find the best positioning?

I help you formulate a clear and pragmatic go-to-market strategy. No slides, but very concrete actions, step by step and adapted to your vision

CO-BUILD

How do you get your teams on board with your company’s growth? How do you choose the right skills?

I use different methods – proven but adapted to your specificities – to help you structure your teams and surround yourself with the best skills.

Some of the innovative companies who worked with me

Strategy
& Business

  • Global vision, implementation and definition of strategy and objectives

  • Performance optimization and profitability improvement

  • Launching new business models / diversification studies or market or product extension

  • Business Model definition | Business Plan

  • Strategy (positioning – segmentation – definition of targets / personae)

  • Brand platform | Story-telling | Building the value proposition

  • Product & service launch (from plan to sales tools) | Go-to-Market

  • Product development (from concept to product & packaging execution)

  • Market research management (quanti-quali-online)

  • Steering of customer discovery interviews and coordination of teachings

  • Research | Concept definition | Innovation platform

  • Definition and implementation of action plans

Management
& OrganiZation

  • Organization and structuring of teams and processes

  • Business oriented = performance analysis & monitoring | resource optimization

  • Productivity and working methods

  • Management of innovative projects

  • Design Thinking and Design Sprint

  • Assistance in the management of digital projects (construction, best practices, implementation of comitology and processes, monitoring & respect of costs/scheduling)

  • General organization of the company and its services

  • Organization of a management structure & supervision

  • Anticipation, management of priorities, definition of investments

  • Setting up dashboards, forecast management, budget process

  • Financial reporting, due diligences

  • Mediation, animation of meetings

  • Evolution of the organizational chart according to the needs and skills

Support for implementation

  • 7P Marketing Plan

  • Promotional & Sales Plan | Category Management | Range Management

  • Communication plan (definition of the off-online ecosystem)

  • Event strategy and management (B2B – B2C product launches)

  • Brand content | content strategy / editorial strategy (including the implementation of related processes)

  • Social Media strategy B2B/B2C (strategy, definition of editorial line & tone, animation [RS, influencers…])

  • CRM Strategy | Loyalty program | Emailing campaign

  • E-Business strategy | User experience [UX] strategy

  • Inbound Marketing and ABM strategy

  • Design & graphic design management (control of the graphic chain, brief, follow-up)