CLARIFY
Need to clarify your vision? Take a step back to know where you want to go?
I help leaders gain clarity by bringing my experienced perspective. I don’t impose but act as a sounding board to help you determine your course.
ACCELERATE
What is the best strategy for your brand? How do you find the best positioning?
I help you formulate a clear and pragmatic go-to-market strategy. No slides, but very concrete actions, step by step and adapted to your vision
CO-BUILD
How do you get your teams on board with your company’s growth? How do you choose the right skills?
I use different methods – proven but adapted to your specificities – to help you structure your teams and surround yourself with the best skills.
Xavier DIKOR MBOUMA⎜Co-founder & CEO - Fari Analytics

Maud CLERICE⎜Fondatrice de MYKLINICA

Xavier DIKOR MBOUMA⎜Co-founder @folk

Corinne MENEGAUX⎜DG à l’Office du Tourisme et des Congrès de Paris

Hugues Thiebeauld⎜Founder and CEO at eshard

Shirley JAGLE⎜CEO de Kairos

Isabelle COMBAREL⎜Deputy CEO de SWEN Capital Partners

Anne Gousset⎜Deputy Director General at Paris&Co

Strategy
& Business
Global vision, implementation and definition of strategy and objectives
Performance optimization and profitability improvement
Launching new business models / diversification studies or market or product extension
Business Model definition | Business Plan
Strategy (positioning – segmentation – definition of targets / personae)
Brand platform | Story-telling | Building the value proposition
Product & service launch (from plan to sales tools) | Go-to-Market
Product development (from concept to product & packaging execution)
Market research management (quanti-quali-online)
Steering of customer discovery interviews and coordination of teachings
Research | Concept definition | Innovation platform
Definition and implementation of action plans
Management
& OrganiZation
Organization and structuring of teams and processes
Business oriented = performance analysis & monitoring | resource optimization
Productivity and working methods
Management of innovative projects
Design Thinking and Design Sprint
Assistance in the management of digital projects (construction, best practices, implementation of comitology and processes, monitoring & respect of costs/scheduling)
General organization of the company and its services
Organization of a management structure & supervision
Anticipation, management of priorities, definition of investments
Setting up dashboards, forecast management, budget process
Financial reporting, due diligences
Mediation, animation of meetings
Evolution of the organizational chart according to the needs and skills
Support for implementation
7P Marketing Plan
Promotional & Sales Plan | Category Management | Range Management
Communication plan (definition of the off-online ecosystem)
Event strategy and management (B2B – B2C product launches)
Brand content | content strategy / editorial strategy (including the implementation of related processes)
Social Media strategy B2B/B2C (strategy, definition of editorial line & tone, animation [RS, influencers…])
CRM Strategy | Loyalty program | Emailing campaign
E-Business strategy | User experience [UX] strategy
Inbound Marketing and ABM strategy
Design & graphic design management (control of the graphic chain, brief, follow-up)